Everything you need to know to develop and win your next campaign

It's time to make progress on the issues that divide us and get things done again, and that’s exactly what this course will teach you how to do. Built from bipartisan perspective and experience, The Campaign School is designed to empower political leaders and students to disrupt the status quo with a professional and impactful campaign that can bring people together.

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Campaign Plan Guides and Templates

Our course includes access to professional level fillable campaign planning documents that consultants charge thousands of dollars for. We give you the tools to do it yourself.

  • Campaign Plan Overview Template, Structure and Duties

  • Identifying Target Audiences and Your Tone of Voice

  • Timelines, Calendars, and other Important Tracking Sheets

  • Documents and Sheets for Fundraising, Media Relations, Event Planning, and much more.

Course curriculum

    1. Lesson 1: Overview of Political Campaigns

      FREE PREVIEW

    2. Lesson 1: Research Project

    3. Lesson 1: Campaign Plan

    4. Lesson 2: Campaign Structure - Building a campaign that can win.

    5. Lesson 2: Campaign Plan

    6. Lesson 3: The Campaign Process and Timeline

    7. Lesson 3: Campaign Plan -Research and Identify Important Dates

    8. Lesson 3: Final Project SWOT Analysis

    9. Lesson 4: Identifying Target Audiences and Developing Voter Profiles

    10. Lesson 4: Campaign Plan

    11. Lesson 5: Leaving ideology at the door - a note from Cascading Strategies

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    1. Lesson 1: Canvassing, Phone Banking, and Mailers

    2. Lesson 1: Campaign Plan

    3. Lesson 2: Leveraging Digital Tools for Grassroots Organizing and Voter Communication

    4. Lesson 2: Campaign Plan

    5. Lesson 3: Volunteer Recruitment and Management

    6. Lesson 3: Campaign Plan

    7. Lesson 4: Organizing Campaign Events and Rallies

    8. Lesson 4: Campaign Plan

    9. Lesson 5: Voter Registration and Voter Education

    10. Lesson 5: Campaign Plan

    11. Lesson 6: Targeted Voter Outreach - Using Data for Effective Messaging and Engagement

    12. Lesson 6: Research Project

    13. Lesson 7: Grassroots Advocacy in Political Campaigns

    14. Lesson 7: Campaign Plan

    1. Lesson 1: Importance of Messaging in Political Campaigning

    2. Lesson 1: Campaign Plan

    3. Lesson 2: Mastering Campaign Messaging: Speeches, Press Releases, Social Media, and More

    4. Lesson 3: Understanding the Role of Media in Political Campaigns

    5. Lesson 3: Campaign Plan

    6. Lesson 4: Political Persuasion in Campaigns

    7. Lesson 5: Using Technology Tools for Campaign Operations

    8. Lesson 6: Endorsements and candidate Questionnaires - Best Practices

    9. Lesson 7: Budgeting for Political Campaigns

    1. Lesson 1: Fundraising Strategies and Best Practices

    2. Lesson 1: Campaign Plan

    3. Lesson 2: Donor Cultivation and Relationship-Building in Political Campaigns

    4. Lesson 3: Compliance with Campaign Finance Laws

    5. Lesson 3: Campaign Plan

    6. Lesson 4: Fundraising Ethics and Transparency

    7. Lesson 5: Fundraising Tools and Resources for Political Campaigns

    8. Lesson 6: Reporting Requirements and Compliance Obligations in Political Campaigns

    9. Lesson 7: Legal and Regulatory Challenges in Political Campaigns: Strategies for Success

    1. Lesson 1: Behaving and Campaigning Ethically - Navigating the Ethical Landscape of Political Campaigns

    2. Lesson 1: Campaign Plan

    3. Lesson 2: Ethical Considerations in Political Campaigning - Navigating Challenges and Upholding Principles

    4. Lesson 3: Finalizing Your Campaign Plan

About this course

  • $100.00
  • 47 lessons

Enroll your team in The Campaign School together

Training the next generation of campaign staffers.

From candidates to campaign managers and aspiring young staff and interns, our course is designed to turn everyone on your team into an effective leader. Whether it’s your team’s first campaign, or you’re a seasoned leader working to train your staff while refining your skills, The Campaign School is an invaluable resource for leaders of all kinds. We provide you with example budgets, templates, and guides that often cost thousands of dollars from consultants. For larger teams and educators, we also offer group discounts.
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Student Discount

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Testimonials

“As a student who has taken the course and internship program, I can confidently say that it was one of the best courses I have ever taken. The curriculum made it a great fit for someone who wants to learn how to create and win successful political campaigns, regardless of their political affiliations or beliefs. I would highly recommend this course to anyone who is interested in learning how to optimize local political campaigns.”

Marianne Naleski - SEO & Content Marketing Specialist

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